So much is spoken about in terms of being on trend. I was reading a post earlier about an Australian Designer who had been accused of imitating other designers patterns.
A few key ideas stuck for me....
1. Too much is made of being "On Trend" designers conform to trend forecasts rather than pursue their own design vision. A great example of this can be seen with the explosion of Sass and Bide on the Australian and world stage in the 1990's. At their inception they were unique and didn't appear to conform to trends and forecasts, instead seeming to set the pace with their own designs. Much like their famous Australian predecessors Jenny Kee, Linda Jackson and one of my favourite but now disbanded labels Studibaker Hawk. Now the Sass and Bide brand has been swallowed up by the commercial blandness of conforming to trends and we see nothing of the exciting uniqueness that made the brand such as success in the beginning. Boring and interesting but old news that the founders of the brand are no longer involved.
2. As a small time designer how do you get your ideas out there without the dreaded copy?
A few thoughts on this:
Ideas do spring up simultaneously around the world.
There is enough space out there for everyone, even given a design/project brief every single person will come up with a slightly different and unique take on any project.
Publish a little to the open market an keep your best for buyers.
So in terms of keeping on trend and publishing a little here is a little of something I was working on last night. I'm loving black and white at the moment and as always there is that feather/leaf theme that crops up in mine and millions of others work. I struggle with work that sits mainstream but I think I've cracked it with this one.
Artist, designer and educator, inspired by light, colour and the world around me.